MarketingMarketingBeginnerFree
SEO & Content Strategy
Rank on Google and build content that drives organic growth.
4.6 rating 12,300 learners 5 weeks Certificate included
Free
5 weeks of content
Access on mobile and desktop
Lifetime access after enrolment
Certificate of completion
Community access and peer learning
What you'll learn
Audit and optimise site architecture, Core Web Vitals, and crawlability.
Build a keyword-driven content strategy that dominates search intent.
Write and optimise content that ranks and converts.
Build domain authority through strategic link acquisition and digital PR.
Curriculum
1Week 1
Technical SEO
5 lessons
Week 1
Technical SEO
How Search Engines Find and Rank Pages
Site Structure, Speed and Mobile Experience
Running a Simple SEO Audit
Week 1 Quiz
Week 1 Assignment
2Week 2
Keyword Research and Content Strategy
5 lessons
Week 2
Keyword Research and Content Strategy
Search Intent: What People Really Want
Finding Keywords: Tools, Volume and Difficulty
Topic Clusters and a Content Plan
Week 2 Quiz
Week 2 Assignment
3Week 3
Content Creation and Optimisation
5 lessons
Week 3
Content Creation and Optimisation
Writing a Page That Answers the Query
On-Page SEO: Titles, Descriptions, URLs, Images and Links
Refreshing Old Content and Reading Search Console
Week 3 Quiz
Week 3 Assignment
4Week 4
Link Building and Authority
5 lessons
Week 4
Link Building and Authority
Why Links Matter: Authority and Trust
Ethical Link Building Tactics
Staying Safe and Tracking Authority
Week 4 Quiz
Week 4 Assignment
About this course
A free, comprehensive course combining SEO and content strategy. Learn how to research keywords, create content that ranks, build authority, and measure organic growth — all without paying for ads.
Requirements
- No prior SEO experience needed
- Access to a website or blog (even a free one)
- Free Google Search Console account
Who is this for
- Content writers who want to understand SEO
- Marketers building organic growth for their brand
- Founders who want to rank their startup without paying for ads
Free
5 weeks of expert content
Hands-on projects & assignments
Lifetime access
Certificate of completion
Mobile & desktop access