MarketingMarketingIntermediateTrending
Performance Marketing Pro
Scale revenue with paid ads — Google, Meta, and beyond.
4.7 rating 8,900 learners 4 weeks Certificate included
₹1,299₹1,699Save 24%
One-time payment · Lifetime access
4 weeks of content
Access on mobile and desktop
Lifetime access after enrolment
Certificate of completion
Community access and peer learning
What you'll learn
Build and optimise high-ROAS Google Ads campaigns.
Master Meta, LinkedIn, and TikTok advertising for B2B and B2C.
Design landing pages and funnels that maximise conversion.
Scale ad spend efficiently with programmatic buying and advanced bidding strategies.
Curriculum
1Week 1
Paid Search and Google Ads
5 lessons
Week 1
Paid Search and Google Ads
How Google Ads Works: Keywords, Auctions and Quality
Building Your First Search Campaign
Writing Ads and Reading the Numbers
Week 1 Quiz
Week 1 Assignment
2Week 2
Paid Social Advertising
5 lessons
Week 2
Paid Social Advertising
How Social Ads Work: Objectives and Audiences
Creative That Stops the Scroll
Budgets, Testing and Avoiding Ad Fatigue
Week 2 Quiz
Week 2 Assignment
3Week 3
Conversion Rate Optimisation
5 lessons
Week 3
Conversion Rate Optimisation
What Conversion Rate Is and Why Landing Pages Matter
Fixing a Landing Page: Clarity, Trust and Friction
Funnel Analysis and Checkout in India
Week 3 Quiz
Week 3 Assignment
4Week 4
Programmatic and Advanced Paid Media
5 lessons
Week 4
Programmatic and Advanced Paid Media
Programmatic and Display: Buying Ads Automatically
Smart Bidding and Targets
Scaling Spend Safely: Incrementality and Measurement
Week 4 Quiz
Week 4 Assignment
About this course
An advanced performance marketing course for practitioners who want to run profitable paid campaigns at scale. Deep dives into campaign architecture, creative strategy, attribution, and growth.
Requirements
- 1+ year of digital marketing experience
- Have run at least one Google or Meta campaign
- Access to an active ad account preferred
Who is this for
- Performance marketers wanting to move to senior roles
- Growth managers at D2C and SaaS companies
- Agency professionals looking to deepen expertise
₹1,299₹1,699Save 24%
4 weeks of expert content
Hands-on projects & assignments
Lifetime access
Certificate of completion
Mobile & desktop access