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Home/Courses/Digital Marketing & Social Media Essentials
Marketing
MarketingBeginnerTrending Members only

Digital Marketing & Social Media Essentials

Grow a brand online with social media, SEO, email, WhatsApp and paid ads.

4 weeks
Free for members

Members only · included with the membership card

Get membership card

Members only · free with the membership card

4 weeks of content
Access on mobile and desktop
Lifetime access after enrolment
Community access and peer learning

What you'll learn

Understand the digital marketing funnel, define your audience and set measurable goals.
Choose the right platforms, create content that performs and manage communities and influencers.
Get found on Google, use email and WhatsApp with consent, and run basic paid ad campaigns.
Measure results, improve campaigns with testing and plan a complete digital campaign.

Curriculum

1

Week 1

Digital Marketing Foundations

5 lessons
The Digital Marketing Landscape and the Funnel
Know Your Audience: Personas and Positioning
Setting Goals and Choosing the Right Metrics
Week 1 Quiz
Week 1 Assignment
2

Week 2

Social Media Marketing

5 lessons
Choosing the Right Social Platforms
Creating Content That Works
Community Management and Influencer Collaborations
Week 2 Quiz
Week 2 Assignment
3

Week 3

Search, Email and Paid Ads

5 lessons
SEO Basics and Google Business Profile
Email and WhatsApp Marketing with Consent
Paid Ads Basics: Meta Ads and Google Ads
Week 3 Quiz
Week 3 Assignment
4

Week 4

Analytics, Optimisation and Campaign Planning

5 lessons
Measuring Results with Analytics and UTM Links
A/B Testing and Optimisation
Planning a Complete Campaign and Building Your Portfolio
Week 4 Quiz
Week 4 Assignment

About this course

A hands-on introduction to digital marketing for Indian businesses and creators. Learn the marketing funnel, personas and goals, social media content and community, influencer rules, SEO and Google Business Profile, consent-based email and WhatsApp, Meta and Google Ads, analytics with UTM links, A/B testing and full campaign planning.

Requirements

  • No prior marketing experience needed
  • A smartphone and a social media account to practise
  • Optional: a small business, club or page to work with

Who is this for

  • Students starting a marketing career
  • Small business owners and creators
  • Professionals adding digital skills to their role
Free for members
Get membership card

Members only · free with the membership card

4 weeks of expert content

Hands-on projects & assignments

Lifetime access

Mobile & desktop access

Get membership card

Members only · free with the membership card