Category: Marketing · Level: Beginner · Duration: 5 weeks · Price: Free
When people need something, they search for it. A course, a cafe, a CA, a pair of shoes. The businesses that show up on the first page of Google win that customer. Everyone else might as well not exist.
Getting there isn't luck. It's a skill called SEO, and it works hand in hand with good content. SEO & Content Strategy teaches you both, from the ground up, and it's completely free.
Why SEO and content matter
- Organic traffic keeps working. A well-ranked page can bring visitors for months or years without paying for ads.
- Every website needs it. Startups, local businesses, creators and colleges all compete for attention on search.
- It's a strong career skill. SEO specialist, content strategist and content marketer are steady, in-demand roles.
- It makes you a better writer. You learn to write for what people are actually searching for.
Who this course is for
- Students and freshers exploring a career in digital marketing
- Bloggers, creators and freelancers who want more people to find their work
- Small business owners and founders who want traffic without a big ad budget
- Writers and marketers who want to turn content into results
No prior marketing or technical knowledge is needed.
What you'll learn in 5 weeks
Week 1: How search works. How Google finds, understands and ranks pages, and what searchers really want when they type a query.
Week 2: Keyword research. Finding the words your audience uses, judging competition and choosing topics worth writing about.
Week 3: On-page SEO. Titles, headings, meta descriptions, internal links and page structure that help both readers and search engines.
Week 4: Content strategy and writing. Planning a content calendar, writing articles that answer real questions and updating old content so it keeps ranking.
Week 5: Technical basics, links and measurement. Site speed, mobile-friendliness, earning backlinks and tracking results with free tools like Google Search Console.
Why learners love it
With a 4.6 rating from 12,300+ learners, this course is a favourite with beginners. It keeps things practical: you work on real keyword lists, real page audits and a real content plan, not just theory.
What you'll walk away with
By the end of five weeks, you'll be able to research keywords, optimise a web page, plan a month of content and measure what's working. You'll also have a content plan and a page audit you can show to employers or clients.
Start today
SEO rewards the people who start early. The sooner your content is out there, the sooner it can rank.
Enroll now in SEO & Content Strategy, free, and learn how to get found.
Want the full picture of online marketing? Follow up with our Digital Marketing Masterclass to add social media, paid ads and email to your skill set.
