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Digital Marketing Strategy

Master user interfaces, user experiences, wireframing, and interactive prototyping using Figma and industry-standard research methods.

What You'll Learn

✓ Master Figma from zero to advanced
✓ Conduct effective user research and testing
✓ Design visually stunning user interfaces
✓ Create user flow diagrams and wireframes
✓ Build interactive, animated prototypes
✓ Design for mobile apps and web platforms
✓ Master typography, grid systems, and color
✓ Prepare design handoffs for developers

Course Curriculum

4-week program blending human psychology, art, and tech to create digital experiences.

Week 1: Marketing Fundamentals

10 lessons
  • Understanding digital marketing channels
  • Audience research and personas
  • Brand positioning
  • Setting marketing goals and KPIs
  • Competitor analysis

Week 2: Campaign Planning

10 lessons
  • Developing a campaign strategy
  • Budget allocation
  • Choosing the right channels
  • Creating a marketing funnel
  • Media planning

Week 3: Execution & Distribution

12 lessons
  • Launching multi-channel campaigns
  • Email marketing automation
  • Paid advertising basics
  • Content distribution
  • Conversion rate optimization

Week 4: Measurement & Optimization

10 lessons
  • Tracking marketing performance
  • Using Google Analytics
  • A/B testing campaigns
  • Reporting and ROI
  • Iterating on strategies

Projects You'll Build

Build case studies for your portfolio that demonstrate your problem-solving abilities.

01

UX Case Study: E-Commerce

Research and redesign an existing e-commerce checkout flow to reduce friction and improve conversion rates.

Research User Flows Problem Solving
02

Mobile App Wireframes

Create a complete set of low-fidelity wireframes for a food delivery or fitness tracking mobile application.

Wireframing Architecture Mobile UI
03

Design System

Build a scalable design system in Figma including typography, color palettes, buttons, and form components.

Figma Auto Layout Components
04

Interactive App Prototype

Design high-fidelity screens for a mobile app and connect them with animations to create a functional prototype.

Prototyping Micro-interactions Testing

Prerequisites

💻

Requirements

Any computer (Mac or PC) that can run the web browser version of Figma.

⏰

Time Commitment

15-20 hours per week for reading assignments and design practice.

No prior design or coding experience required - we'll teach you everything from scratch!

Digital Marketing Strategy Course
Marketing

Digital Marketing Strategy

Master user interfaces, user experiences, wireframing, and interactive prototyping using Figma.

⏱️ 4 weeks
📚 42 lessons
⭐ 4.9/5

This course includes:

  • ✓ 40 hours of on-demand video
  • ✓ 4 design portfolio projects
  • ✓ Certificate of completion
  • ✓ Lifetime access
  • ✓ UI kits and templates
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